Blog posts don’t have to be Atlantic-style essays, ground-breaking ideas, or heavily researched. Not everything has to be epic or viral. You can post whatever you want, whenever you want. Keep it low friction and hit Publish. Personal blogs are meant to be low stakes.
- Some of Seth Godin’s posts are two sentences.
- It can be a technical note to save you time in the future.
- Ma.tt sometimes shares links or videos with one line of commentary, and the site currently has snow falling down the page. The color of the theme changes with the seasons.
- Scripting News, probably the longest running blog on the web, has a stream of commentary and links on a wide variety of subjects every day.
- Sometimes Manton just has pictures of a coffee shop or short commentary about new Lego releases.
- DaringFireball.net sometimes just has links to Philly baseball articles.
- Nick has more Mountain Dew flavor review posts than I knew existed.
- Anh recently posted photos of her planner.
Some ideas:
- I’m a big fan of blogging about what you do, kind of as a public journal. Weekly or monthly recaps are great!
- Write about what you read/listened to/watched in the last month.
- A Tweet or Instagram post can be a blog post. Just post them in both places!
- What are your special interests? Right now mine are wood turning and fly fishing/fly tying. Write about yours! Do you bake sourdough? Try different whiskeys? Sew? Collect baskets? Know everything about the Arizona Diamondbacks? Write about it!
- Post quotes from what you read.
- Post links to things that capture your interest for a few minutes.
Don’t overthink it or get caught up in what other people might think of your post.
Just hit publish.

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