Creative people commonly lament about being “blocked,” perpetually stuck and unable to produce work when necessary. Blocks spring from the imbalanced relationship of How and Why: either we have an idea, but lack the skills to execute; or we have skills, but lack a message, idea, or purpose for the work. The most despised and common examples of creative block are the latter, because the solution to a lack of purpose is so elusive. If we are short on skill, the answer is to practice and seek outside guidance from those more able until we improve. But when we are left without something to say, we have no choice but to either go for a walk or continue suffering in front of a blank page. Often in situations like these, we seek relief in the work of others; we look for solace in creations that seem to have both high craft and resounding purpose, because they remind us that there is a way out of the cul-de-sac we have driven into by mistake. We can, by dissecting these pieces, begin to see what gives the work of others their vitality, and better understand the inner methods of what we produce ourselves. If we are attentive, with just a dash of luck, we may even discover where the soul of our own work lies by having it mirrored back to us in the work of others.

But we must be careful not to gaze too long, lest we give up too much of ourselves. Forfeiting our perspective squanders the opportunity to let the work take its own special form and wastes our chance to leave our fingerprints on it. We must remember Why we are working, because craft needs objectives, effort needs purpose, and we need an outlet for our song. If we stay on the surface and do not dig deep by asking Why, we’re not truly designing.

From Frank Chimero’s The Shape of Design