Derek Magill on Activation over Awareness

Great stuff on marketing from my coworker Derek Magill:

“Hold off on new marketing efforts and let’s fix your funnel first.” Oftentimes the most promising “marketing” strategy is not to focus on growing awareness and traffic, but in making the most of the existing awareness and traffic you already have.

Read his full post here. Scroll down to May 5: Awareness vs Activation.